Project design
Consultation
Research strategies
Communications
Social & personalised marketing
Web design and development
Behaviour change toolkits
Policy & planning
Project management

Environmental psychology identifies principles in behaviour change and sustainability communications that distinguish them from other ‘commercial’ marketing techniques. These give direction on communications design and placement in order to achieve maximum effect.

Whether using printed material (leaflets and posters) mass media (TV, radio and billboards) merchandising, interactive websites or text messaging it is important that the communication

• suits the target audience
• is perceived to be from a trusted and reliable source
• is memorable
• is procedural (shows how and where the target behaviour can be undertaken)

Ecological Associates can design a complete communications strategy. We can develop messages and creative material to be presented in photographic, illustrative and digital formats for distribution via print, web-based and mass media.